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The story behind a brand-new brand palette
“We nicknamed it the Super G” — Gaja Sidrys Caple
“With great impact comes great responsibility” – Euphrates Dahout
“Let’s see how far we can go” – Ayan Daniels
A multisensory journey through Material sounds and haptics
“It’s a guide for how to do guidelines” – Sharon Harris
“It looked more Google than Google did” – Robert Wong
Matías Duarte on why the only limitation for design is imagination (...and battery life)
Applauding the work and the people who made 2020 sing
A dramatically streamlined system for Google Maps makes it more accessible
How YouTube created a tailor-made font that doubles as a brand ambassador
An inside look at how we evolve the branding of our conference
Fashion designers Lizzy and Darlene Okpo on what gives their fashion line its identity
Developing visual languages in VR
A step-by-step guide to staying on-brand while going Material
Google Ventures launches a new identity system
A new brand identity makes Google more accessible and useful
