Why design as if everyone experiences color the same way?

Personal

How can we make personal devices feel personal without shipping a designer with each phone? What does it really mean to create beautiful, usable design for all?

Creating Material You, a design language that adapts to its users, meant confronting long-held beliefs about the role of designers as delivering a single vision for every user.

When the team started adding up questions around color, perception, and preference, it became clear that design decisions that work well for some users may not fit another group. That’s where it all started.

What material is Material?

Spirited

How can the technology we live with feel more comfortable, or more like the myriad textures of daily life? How can designed experiences allow more room for feeling — expression, play, spirit — in personal devices and the technologies we surround ourselves with?

How can design anticipate change, rather than resist it?

Unexpected

What does it take to evolve a design system beyond the traditional rulebook? How do you make a system that creates space for interpretation and expression — space for coherence but not chaos? Can a system flex and bend without sacrificing values like consistency and accessibility? What if consistency didn’t have to mean uniformity? Can we create a beat to build new rhythms for the future?