The meaning of a design is understood differently from person to person and situation to situation. For some, conceptual design requires intense concentration to comprehend, while perceptual design is perceived more tacitly. In this presentation, Autodesk’s Marsha Haverty explains how design traits like viscosity, texture, and dynamism play a key role in a user’s engagement.
Watch Marsha Haverty's talk: Design Is Immersive
Autodesk’s Marsha Haverty is an experience architect focused on the information architecture of design and engineering tools. She’s long been interested in the evolution of user experience as a discipline, and her 2002 paper, “Information architecture without internal theory: An inductive design process,” is often used as curriculum for IA classes around the world.Design Is […] is a monthly speaker series on the future of design and creativity. Each public talk is centered on a theme, and the series highlights a broad range of perspectives on everything from human-centered design to VR and ethics. Stay up-to-date with future Design Is [...] videos by subscribing to Google Design's YouTube channel, and reading our full collection of Design Is [...] articles.