Stickers aren’t emojis
While they’re similarly embedded in messaging apps, stickers communicate in a way that’s different from emoticons, text, photos, or GIFs. They’re detailed illustrations and animations of characters caught in a distinct moment of feeling. Stickers are surprisingly complex, containing layers of meaning and abstraction that must be immediately understood.
Alice Moloney: We tried to take the learnings from basic forms of illustration and start from there. For example, pedestrian signage has to communicate immediately and there’s no room for error. Also how illustration is used for personalization and self expression. Patches on your jacket, badges, physical stickers covering your pencil case.
Domitille Collardey: It’s all about a moment. If you see a face on the screen, you tend to relate to it more than words. You want to look at the animation and get it right away. It’s a snapshot, not an action unraveling with a punchline.
Emily Meinhardt: If you have a sticker on your phone, it’s showing what you feel. It’s showing your core emotions and what you’re doing. Stickers are in your hand, they’re the size of your thumb. They’re designed to be for you.
Alice: Photographic evidence is truth. Illustration is subjective. It will always withhold some element of truth that forces the viewer to fill in the gaps. If you can create an image that sticks with someone and they inject meaning into it, you’ve done something amazing.