Performance is another consideration, especially on mobile devices. A volumetric interface is more taxing to run, and adding anything additional like motion or animation quickly becomes less optimal. If you commit to making your logo always volumetric in 3D, for example, you have to consider the whole pipeline from production to execution and the amount of work involved to make that successful.
Designers working in the field right now are in a unique position to shape people’s initial experience of a new medium. Designing a brand in VR requires an awareness of how the platform is currently perceived and a willingness to shift or define that perception. With Daydream, we wanted to project an inclusive vision of VR and a favorable depiction of tech—one that’s welcoming, warm, and accessible to all. We chose to root Daydream’s brand in the natural world, countering the impression that VR is sometimes escapist, while also conveying a sense of the technology’s innate wonder and possibility.
We were deeply inspired by the mathematical forms that exist in nature. The logo’s underlying structure—six circumscribed and rotated tracings of the golden mean—was inspired by the natural geometry found in everything from butterfly flight patterns and sunflowers, to the arrangement of leaves, plant stems, and tree branches. A lot of work went into imbuing the form with motion to imply natural dimensionality even when it appears in 2D.