With the Pixel phone, the first in a new line of Google products released this fall, we made it our mission to ensure that every element of the user experience created a consistent tone—one that not only expressed the Google brand in new dimensions, but also stayed true to our core design principles of simplicity, intelligence, customization, and trustworthiness. By showcasing the best of what Google has to offer, we hoped to target a demographic interested in a premium Android device. The team decided to focus on two major areas of the Pixel experience—wallpapers and soundscape—to achieve this goal.
To ensure consistency across other products and areas of the company, we held working sessions with the Material Design team and Creative Lab, as well as other teams in San Francisco, LA, and New York. We developed concepts that utilized some of Google’s new and emerging technologies, while working within our meticulous engineering and performance benchmarks to emphasize intelligence, performance, high craft, and restraint.