Focused Efficiency: Airbnb by Airbnb, Inc
One of Google’s Ten things we know to be true is “Fast is better than slow.” Airbnb clearly relates to this philosophy, and acts on it by showing respect for their users’ time. Essential tasks are satisfied through precise design, routing users clearly and briskly from sign in, to browsing, to booking a reservation. By neatly segmenting larger goals into smaller steps, Airbnb is able to sidestep the appearance of complexity, making the overall experience feel comfortable.
Happily, none of this efficiency comes at the cost of Airbnb’s visual appeal. Photography is a clear focus and communicates a sense of opportunity in each new destination. The considered typography and consistent but unobtrusive branding are equally successful for both the Android and iOS versions of the app.
Congratulations to all the honorees!