Design Notes: The Creative Animus

GMUNK on the psychedelic origins of his aesthetic and the importance of discomfort

Design Notes is a show about creative work and what it teaches us. In this episode, Liam speaks with Bradley Munkowitz, also known as the designer and director GMUNK. Together they unpack Munkowitz’s scintillating psychedelic aesthetic—inspired by actual psychedelic experiences—and why it’s important as a designer to maintain a healthy discomfort with one’s own work.

“I think one of the most rewarding parts of doing creative work is watching people experience it. You’re always surprised.”