Functionality is at the core of any successful project-management tool. But when Asana set out to redesign their mobile and desktop applications, they chose to push the UI beyond utility to build a more energizing experience. Project managers and workers use the app’s clear, visually focused interface to assign tasks, stay on top of deadlines, and effectively communicate. Asana’s true personality shines through dynamic infusions of color, motion, and playful animations of fantastical creatures. Combined with an intuitive interface, these delightful details ultimately support collaboration, engagement, and a team’s ability to get things done.