Fabulous: Motivating App Engagement
How a health app uses UX and storytelling to help people achieve their goals
Everyone knows how difficult it is to establish healthy habits like exercising, eating right, or practicing mindfulness. The team behind Fabulous set out to solve this common problem by channeling behavioral economics research into an app that cleverly helps users to meet their goals. Leveraging the Material Design guidelines, the company created an engaging UI around science-based strategies for psychological reinforcement, motivating users from onboarding through goal completion. Since its Material redesign, this motivational app saw a sixteen-fold increase in daily downloads, received over 97,600 five-star reviews, and earned a Material Design Award for "Charming Engagement" in 2016.
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07/11/2017
Open Call for Material Design Award Nominations
Are you working on a product that exemplifies Material Design? Or an app that brings #MaterialDesign to life? We’re now accepting Material Design Award nominations…from you! Nominate yourself or your team for a 2017 Material Design Award and help us highlight the best designs from our talented community of designers, developers, and makers.Categories for nomination include: brand expressiveness, interaction design, platform adaptiveness, and innovation. We’re looking for products that push the boundaries of Material Design to create brilliant, meaningful experiences, no matter the platform. If your product fits that description, start by filling out a nomination form—and if you need some inspiration, read all about the winning apps from 2015 and 2016.The deadline for nominations is July 27, 2017 and Material Design Award winners will be announced on Google Design in September.
07/13/2017
New Initiative Harnesses UX Design for AI Research
This week, the Google Brain team unveiled PAIR: the People + AI Research Initiative. The program is devoted to advancing the research and design of people-centric AI systems. A pillar of the research is Human-Centered Machine Learning, which combines design thinking with AI to open up new opportunities for applications, and new ways to help users.Learn more about PAIR in this Keyword blog post and more about designing for Machine Learning in our Medium article.
07/12/2017
Read the latest Google Design Newsletter
Get inspired by the sixth edition of our Google Design newsletter. Sparked by our website redesign, this issue is loosely themed around new looks—from design.google to the 69 new Android O emoji. We also discuss how Google fosters creative careers, new #MaterialDesign tools, “5 Things to Love Right Now,” and much more.Subscribe here to get the Google Design Newsletter delivered directly to your inbox.
07/06/2017
Save the Date: #AskMaterial Twitter Chat on Android Navigation, July 11, 2017
Not sure which navigation patterns are right for your Android app? Having trouble organizing destinations for your nav drawer? Want to know how bottom nav and tab bars can work together to better guide your users?Join members of the Material Design, Design Relations, and Material UX Engineering teams on Tuesday, July 11 from 10:00–11:30AM PDT for the first ever #AskMaterial session on the complex topic of navigation. We’ll be on hand to answer all your nav-related questions—so don’t be shy. Follow along or submit your queries to @materialdesign ahead of time using #AskMaterial. If you need to brush up on your Android navigation knowledge before Tuesday, check out this handy primer on Android Navigation. See you there!
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